The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Samsung Electronics
Client
Title
Category
Award
Points
Samsung Gear VR Wonderland
Agency: McKinney / New York + Cheil Worldwide / Seoul
Client: Samsung Electronics
Category: Branding / Brand Installations
Points: 2.0
Samsung Gear VR Wonderland
Agency: McKinney / New York + Cheil Worldwide / Seoul
Client: Samsung Electronics
Category: Experiential / Virtual Reality (VR)
Points: 2.0
DRAW and RELEASE
Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + AID-DCC Inc. / Tokyo/Osaka + coconoe inc. / Okayama
Client: SAMSUNG ELECTRONICS
Category: Innovation in Interactive / Experiential
Points: 2.0
Client:
Samsung Electronics
Title:
Samsung Gear VR Wonderland
Category:
Branding / Brand Installations
Award:
2018 Design Merit Award
Points:
2.0
Client:
Samsung Electronics
Title:
Samsung Gear VR Wonderland
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Interactive Merit Award
Points:
2.0